wow so this is what ZK projects' ads look like to normies

This is also part of a phenomenon where corporate advertising will use things that would be inappropriate to say fully-expanded, but are okay in short-hand / referential terms.

i.e., I don't think Splunk would actually say "shit out of luck" on an ad, but they're comfortable using "SOL".

* sponsored by Supercast, 25,000 $ANON at a time
* higher rank in Tae Kwon Do than Vladimir Putin
* hobbies include finding new lows of dad jokes

I anxiously await the unwitting adoption of "SOL" in corporate offices.

I think the idea is that it's a kind of alliteration, it makes "SOL" sound like "yet another one of those enterprisey terms"