Dan Romero
@dwr.eth
Airdrops will trend toward advertisements at the limit. Large airdrops are the result of poor targeting tools. Inefficient spend for the project (but very good if you're in the lucky few that got a big one). Reality is projects are trying to bootstrap usage and rentention. You want to maximize $ for usage. And retroactive doesn't really solve retention. Finally, if you increase the number of tokens by 1000x, there's less money to chase each airdrop. So market caps detached from fundamentals (and other low float high FDV gimmicks) will be far less common. Will take a while for this to shift, but expect the median airdrop to get smaller over time (with more people getting them).
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Jacob
@jrf
current airdrops are ads, but i think there's some new category that can emerge which farcaster can help with, but i don't have the words to describe it yet
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sahil
@sahil
right now airdrops are the budget for CAC (ads spend) we need to get to a place where airdrops are drivers for LTV (loyalty & ownership)
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Jacob
@jrf
i agree 100% on the destination we need to get to the only plan i see rn to get there is *try things*
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