Web3Marketing

Thoughts? Link to the LinkedIn post in the comments!

This paper implies human creative marketing jobs are DOA because AI is better at generating marketing visuals than humans are 

I could buy that I guess, but they didn’t even try to make the fight fair? 

Look at this 😆 
This can’t be serious 
No influencer UGC girlie would ever turn the right in to a client. Ever.

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com

lol that doesn't look even remotely human made

How about this one (bottom) where the supposedly better AI content mangles the brand catchphrase 

This is horrible and it was shared by a big name ai influencer who is broadly trusted 

wtaf

i wonder if there's an unintended point here that details and accuracy do not matter for 90% of marketing assets?

fair, incidentally ai would be much better at creating visual assets for a company that has a long history of trust and brand identity (and likely hundreds of marketing employees) than a new company trying to create a unique and compelling brand identity from scratch 

pretty ironic

pro-human + creativity

Maybe, in the latter example. But I am unconvinced that they architected the experiment in a way that allows for a fair comparison after seeing this sampling of assets and am not inclined to view anyone involved in good faith