People misunderstand how to market and build brands in crypto cycles, particularly among consumers. It's hard — the market drives the attention. You can't really control your own destiny with regard to growing users or reaching new audiences beyond the crypto natives who are leaned in right now. What you have to learn to accept is that you have to build right now for when the stadium lights come back on in the future, so you can ride the wave and grow then. That's the only thing you have control over.

I’m the CMO at Haun Ventures. I love the internet.

do you think there are any crypto narratives, which appeal to mainstream consumers, that don't change with the market?  

besides *get rich*

good points, those seem to be the winners from the last cycle

are there any mainstream consumer crypto data/identity products besides decentralized social?

For sure - themes around creator economy, stablecoins, data / identity