Not sure I entirely believe Celsius is THIS gendered, but it’s undeniable they expanded the market to include more women 

“Celsius serves as an essential accessory for cool girls with packed schedules. The it-girl hosts of the anti-woke podcast Red Scare even jokingly referred to it as a cocaine alternative on a recent episode.”

Not sure I entirely believe Celsius is THIS gendered, but it’s undeniable they expanded the market to include more women 

“Celsius serves as an essential accessory for cool girls with packed schedules. The it-girl hosts of the anti-woke podcast Red Scare even jokingly referred to it as a cocaine alternative on a recent episode.”

https://www.theguardian.com/business/2024/sep/19/celsius-energy-drink

The Farcaster formerly known as Kchamp. Books, beats, bodybuilding, bright ideas and beautiful things.

katherinechampagne.com 

Celsius is marketed towards women, but still has a wider appeal