politics

Why is internal campaign polling considered more accurate? What are they doing differently?

Internal campaign polling is used to target voters and there are tons of resources dumped into them. Including extensive voter interviews. Media conducted polls have much fewer resources and are not geared towards an outcome.

Internal campaign polling is used to target voters and there are tons of resources dumped into them. Including extensive voter interviews. Media conducted polls have much fewer resources and are not geared towards an outcome. https://news.harvard.edu/gazette/story/2024/10/why-do-election-polls-seem-to-have-such-a-mixed-track-record/

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There are major flaws with all polling and in 2016 that was especially true.