This could not have come at a better time for me. Excited to dig in. Thanks for writing it!

Bethany, that's music to my ears. And you'll notice a chapter on JTBD which we both appreciate. Would love feedback/notes/tell me I'm wrong😂

📷 + Channel Owner /nature + /lightchasers + /positivesum | Go-To-Market and Service Design Sprint Master /distribution
https://linktr.ee/jlcolton

JTBD is such a powerful questioning technique 

When I was first learning how to do it and just testing my interview skills on colleagues, I successfully figured out one of them was pregnant before they told anyone else! LOL

Building MuseKat to turn museum visits into personalized audio learning journeys for parents + kids.

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🤯 🤯 🤯 The power of asking questions!