Founders

Tesla just pulled off a classic startup move.

At their event yesterday, the Optimus robot wasn't ready for a demo. So what did they do?

Something unusual for a company of this size: they did things that don't scale. The robots were controlled remotely, with operators acting like AI.

This way:
1. They delivered for the event, even without the actual product
2. By neither confirming nor denying, they sparked speculation, driving social media buzz
3. Most importantly, they let users experience the ideal ux — actually better than the eventual final product — fueling hype and preorders

Elon showed once again that companies can be run like startups at any scale, and that founders should never stop thinking outside the box.

Brilliant move by Tesla to create hype and deliver on experience. Elon Musk setting a new standard for large companies