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Jayme Hoffman
@jayme
Is spending $30-$50K a month on a domain name at pre-seed pre-pmf stage a good move? https://x.com/avischiffmann/status/1818392885286584692?s=46
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Joe Toledano
@joetoledano
Depends on the type of company and target customer profile? I remember when I worked at Jet.com that Marc Lore said the domain cost them a ton, but their user profiles were probably less familiar with alternative domain extensions, so it likely helped with trust + branding building. I'd guess for this, they maybe could have gone with a .co or .io domain extension at first, and then later double down if they find PMF.
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