I'm starting to feel like the most viable path out of the misuse of "ZK" is to just use the word "proof" to refer to a validity proof where you don't care about revealing the full information.

And just favor "rollup" over "ZK rollup", and "EVM proof / prover / proving" over "ZK-EVM", where practical.

How about "poof" instead, to mean invisible proof? That works too. And is kinda fun. 😅

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 

I think so too. 

Trying to figure out how to use it in a sentence, this is my first stab: 

"If he never sees it, is it still poof?"