Broadcasting used to mean exactly what it sounds like: casting your message broadly, like seeds scattered across fertile soil. When Walter Cronkite told America, "That's the way it is," most people believed him.

Now? 

Not so much.

Broadcasting used to mean exactly what it sounds like: casting your message broadly, like seeds scattered across fertile soil. When Walter Cronkite told America, "That's the way it is," most people believed him.

Now? 

Not so much. 

https://signalvs.com/blog/signal-collapse