if your goal is a house on the hill and a book deal and an HBO mini series — the honest truth is that the best advice for new creators in 2024 isn’t “create great content” or “show up.” 

It’s “be famous for something else first.”

And if that sounds depressing… well, welcome to the attention economy.

if your goal is a house on the hill and a book deal and an HBO mini series — the honest truth is that the best advice for new creators in 2024 isn’t “create great content” or “show up.” 

It’s “be famous for something else first.”

And if that sounds depressing… well, welcome to the attention economy.

https://www.joanwestenberg.com/want-to-make-it-as-a-creator-be-famous-go-viral-or-go-fuck-yourself/