This isn’t a link. It's not something you click through.
It’s a window. Something you look through.

It doesn’t take you somewhere else. It opens and lets the world in.

It brings things closer to you. Not out there, but right here. Where your friends already are. The people you care about. The things they make, and say, and share.

It’s not called a "mini app." It’s called a "Frame."

We frame things we love. To see them clearly. To set them apart. To remember them.

We frame things that are beautiful. And somehow it always makes them look a little better.

Because the frame is how we say: "this is something worth seeing."

Counterpoint: 
“Mini App” hits different for normies.

playing /bracket, assisting /bracky, talking /greatbooks