Starting social content for your VR studio is like starting a whole new startup.

Social content is a new product your experience and team is creating.

You’re ultimately trying to make your IP and videos resonate with and entertain an audience.

Some teams start and get discouraged that new creators start making videos for a well-known VR title and instantly go viral.

It’s a totally different thing. Big titles have pre-built audiences, IP and familiarity.

You’re trying to build all that from the ground up.

This is also why it’s advantageous to document the process of making games so that people can follow the journey and see the game come to life as it’s being built.