Retention curves rule all. 👀 Including your social *media* posts.

While text-based platforms (like twitter) find it hard to personalize based on time spent on a post, it's generally the best signal for video, audio, and photos.

Our social squad at Gym Class VR took a hypothesis-driven approach to optimizing their video post retention curves and it worked - steadily growing views until their first 1M view post last week! Wahoo.

Retention curves rule all. 👀 Including your social *media* posts.

While text-based platforms (like twitter) find it hard to personalize based on time spent on a post, it's generally the best signal for video, audio, and photos.

Our social squad at Gym Class VR took a hypothesis-driven approach to optimizing their video post retention curves and it worked - steadily growing views until their first 1M view post last week! Wahoo. https://www.instagram.com/reel/C9iv3o6yIUz/?igsh=MThqYmZjY3Z2bGRtNw==

A monster of a video! Really cool to see this! 

Digging into video retention curves is always humbling