John Singh

@jjsingh

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It does. It does! The rest of the world needs to hear this.

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You know Nouns. But does your neighbor know Nouns? Does your mom know Nouns? The “mom test” is one of my favorites in comms/marketing: When my little ol’ mom says she’s heard of a project I’m working on, it’s HUGE. Until then, if you mention a project to someone who doesn’t know it, what’s the reaction?

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That is super-fun, and an awesome example of Nouns in action! At the same time, it begs the question, were you to run into this in the real world: What is Nouns? Why did Nouns make a deli? What, as a person existing in the real world, do I gather from this? Does it make me want to learn about Nouns? Invest? Create?

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it's important, because too many people lump Nouns in with far less reputable, far less meaningful, far less legitimate NFT-based organizations, which has hampered the Nouns story from being told. So, just wanted to share some (rather lengthy) thoughts!

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Feedback I get from media includes: "We don't cover NFTs," "That sounds weird," "How do I know it's real?" and "But ... who's in charge?" It's hard to tell a story without SOMEONE telling *A* story. That's one of the core challenges facing Nouns. Developing a PR program for Nouns won't be easy, but I think …

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That's one of the biggest things I think needs to be addressed by effective PR and communications: What the hell is Nouns? YOU all get it (though it means a lot of things to a lot of people), but this has been a fundamental hurdle in everything I've been involved with that's Nouns-related.

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of the DAO itself, and why it flies in the face of everything that's assumed about organizational theory. Now you're beginning to see the challenge: In a few paragraphs, I've mentioned NFTs, art, community building, public-works projects, Nouns Fest and organizational theory. There's a LOT to the Nouns message.

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To that end, I agree with @noun40 about "cheap dunks" on Nouns -- but those cheap dunks are a) part of the process and, more importantly, b) rooted in a fundamental lack of awareness of what Nouns is doing. There are so many different aspects to the Nouns story, as 40 points out, including the very notion

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The core of what Nouns is doing is fascinating to me, and exists *almost* separate from NFTs themselves: taking NFT-generated funds and creating real-world projects that are sometimes art-based and sometimes community-based but always aimed at improving the world.

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As a DAO, Nouns has some challenges when it comes to determining its core messaging, but those challenges aren't TOO different from, say, Disney or Lucasfilm or DreamWorks (all companies I've worked for) trying to figure out how to prioritize its messaging in the midst of competing projects.

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I've been working with Stoopid Buddy Stoodios on their Nouns projects for a while — ever since the Rose Parade float. (I wasn't a Rose Parade novice, strangely, as I had worked on the Rose Parade for Lucasfilm way back in 2007.)

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Hi Josh and Everyone, Thanks, Josh. I appreciate that. Every day, I am aware that I want to be accomplishing more with Nouns Fest, which is an odd way to begin a comment, I suppose, but I have really high expectations for myself and my work — and I believe very much in Nouns Fest!

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