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@jjor
Hard agree. Keep your experiments small, so if they are invalidated you can kill them early or iterate. I would even go further and argue in this case the idea should not have left the product discovery phase. There were already hairy, tricky assumptions that could have been looked into first. I also think there was misaligned incentives of the third parties pushing their shops on an overwhelmed Dev at that time. The most stupid mistakes are made in bull Euphoria.
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