There’s a category of influencer that gets really big off of a specific niche and then writes a book about the most generic, lowest-common-denominator subject possible. 

Why?

shaping the ideas that shape us /native /believein ↑ 🇵🇸

Launching Farcaster community client for Nouns next week
Past: AI and crypto rubinovitz.com

influencing and monetising are two seperate skills imo 

can be good at one and bad at another

both seem optimized for the respective outcome in this case; niche helps you grow following the most, LCD book gets the most income