mediastudies

If AI email products like @richie’s Forage and Cora from Every win, then the value of an “owned audience” in the form of an email list decreases dramatically. 

Emails get summarized by AI. You only see what the filter wants you to see. And you’ll like it! 

Who *does* win in that world?

seeker /native /believein /bedrock 🇵🇸

don't you think newsletter ad/sponsorship revenue takes a massive hit if the content is being summarized and shown to the reader without the ad?

to clarify, i think the experience is great for readers, i just don't know if it's good for today's media company business models

hard disagree. everyone wins.

it *increases* the value of an owned audience.

currently your content is treated the same as every promo, notification, and other newsletter in reader’s inbox.

and readers archive without reading.

instead, with forage, your content shows up directly in front of the most relevant readers and they have more bandwidth to consume your content.

forage increases the percentage who get the key points, and those who actually will look at the long-form piece.

🛝 • FID #5644 • urls.art • LA • orange dao • psg • nba

can't sustainably build a media co if nobody is opening your emails

The content of your email. Ai summarized doesn’t change the value of what is being communicated.