social

Surprisingly, with TikTok banned, China's Xiaohongshu has climbed to the top of the US App Store. Calling it a "Chinese Instagram" isn’t quite right, it more looks like Pinterest, but users mainly share photo-text posts and short videos centered on lifestyle, similar to Lemon8, the 2nd-ranked app, which is a TikTok-produced Xiaohongshu fork branding itself as a "lifestyle community".

Xiaohongshu's popularity in China owes much to its powerful recommendation algo, making it a lifestyle search engine (especially for shopping) where you can find answers to nearly any query. Likewise, Twitter’s success, especially in crypto, stems from its rich content and strong discovery mechanisms (recommendations + search), allowing quick access to project discussions. 

Many DeSoc lack effective content distribution in their clients, which lowers user engagement. While the content is rich, better discovery mechanisms, like stronger recommendation algos, are needed. Maybe AI agents could help now, but still early.

some real 美国网红 actually trying to localize on 小红书 using voice and text translation tools 👀 this is going further than i expected

creating /lampoon + /trending-casts ➔ writing /segue ➔ joking /y2k

lol. glad to see Americans and Chinese users warmly welcoming each other 😂

for sure, though i did laugh at this tweet:

crypto-anarchist · onchain social explorer, advisor · spread FC gospel in /chinese community · curate SocialSight.telegram· write 0xluo.xyz · host /luo ·中文 @luo

there must be a market for westerners teaching chinese to tiktokers

brb