“In crypto many use the mental model of the tech hype cycle, but the reality is more like the fashion cycle below, with its sheppard’s tone-like dynamics, in which each new thing is supplanted by another new thing, and no linear pattern emerges”

Fun read. The above is mostly true of memecoins and also much of the mercenary/disingenuous category coins. 

Zooming out the piece has some interesting provocations for brands+ attention (in crypto and beyond)

h/t @iiterature

“In crypto many use the mental model of the tech hype cycle, but the reality is more like the fashion cycle below, with its sheppard’s tone-like dynamics, in which each new thing is supplanted by another new thing, and no linear pattern emerges”

Fun read. The above is mostly true of memecoins and also much of the mercenary/disingenuous category coins. 

Zooming out the piece has some interesting provocations for brands+ attention (in crypto and beyond)

h/t @iiterature 

https://nemesisglobal.substack.com/p/the-nemesis-guide-to-being-early?utm_medium=web&triedRedirect=true

I think the piece accurately describes a current/new variant of the speculative phase, but forgoes any possibility of the installation phase of the classic tech hype cycle — the fashion cycle assumes it doesn’t mature to anything lasting, which is where it breaks for me

This Sheppard’s tone analogy slaps. Also describes the mistake made by both chronic optimists and eternal pessimists