Feel like “Consumer crypto” is ironically terrible branding wrt consumers

“Consumer” gives “Exit liquidity”, “sterile productive users”
 
“Crypto” gives “Vague nerdy finance” and “Hot new ponzi” 

I get that it’s a matter of target audience & intent but I think we can do better idk

Co-Founder @shillr • /shillr | Accidental art collector & onchain permaculturalist | Serving /vaas | 🌱🌐 www.shillr.xyz

funghibull we're going to rock this twitter spaces tomorrow

we need to stop calling it consumer crypto and approach it as "consumer" primarily and blockchain secondarily

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

Consumer crypto is used to talk about a specific category.

Its useful when “consumer” is to broad to communicate something more specific. 

It’s not effective as user facing messaging. And I don’t really see people using it that way.

Building /seedclub 🌱 /consumercrypto 

Make something people want to be a part of

agree re useful for specificity  + makes sense for VCs to use where specific categories and markets matter

and i agree with you that it isn’t effective as user facing messaging

where we differ is that i do see a lot of founders leaning into consumer crypto language perhaps due to different circles or vantage pts