what evidence is there that non crypto native orgs are coming onchain? any data we can point to?

from everything I have seen, it is small businesses in a market like North America seeing it as a way to reduce friction on payments (credit card fees, etc.) and in some cases add it to their balance sheet. 

slightly older data, but this report by Deloitte illustrates it

from everything I have seen, it is small businesses in a market like North America seeing it as a way to reduce friction on payments (credit card fees, etc.) and in some cases add it to their balance sheet. 

slightly older data, but this report by Deloitte illustrates it

https://www2.deloitte.com/us/en/pages/audit/articles/corporates-using-crypto.html