The more I mint, cast, and play with apps, the more I know with certainty that users will want to own the things they contribute to and increase in value. One way to think about what they will want to own is ... digital assets that “WE” or “I” create and grow in value.

bringing mini apps to 1B users @base              dylansteck.com

I don't think the individual or group accrues value. The content (i.e. digital asset) they create is what can accrue value. 

"I" grow a more valuable farcaster account
"We" grow more valuable towns group

Reward: same as before + freedom to move, capture value, sell, transfer, and more.

This is great -- I'm curious what it really looks like to accrue value as an indvl vs a group in the online world

eg. what's the 'reward' for something you personally grow versus something you help grow as part of a collective?

and not even thinking reward always equals money, it can also mean status