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Apurv
@apurvkaushal
Concluded a product experiment recently at Intract- 500 % higher CTR for our partner quests after we made the 🔔 wiggle. What else has worked for improving the effectiveness of product notification?
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Jason
@jasona
Im sure you could experiment with variations of animations, colour, copy, icon/imagery, gamification. How did you run this experiment? A/B? Did you have a hypothesis and metrics set up?
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Apurv
@apurvkaushal
Yes A/B for a good time period. And expected 2-3 times click rate improvements. I am assuming over time the RoI from this change would also decline & saturate...another A/B then
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