july

I used to think that product matters more than marketing. An obviously dev-centric view.

I had the "if you build it they will come" mentality. 

I'm now realizing that marketing matters as much, if not more than the product itself. This is because the concept of dependent events.  Before somebody can gain value from your product, they first have to use it. Before that they have to purchase it, and before that they have to hear about it. Somebody gaining value from your product/service is purely dependent on that chain. For the next step to happen, the previous has to have happened.

If you had the cure for cancer but couldn't tell anyone, it's meaningless. 

The value is stored and can't be leveraged. I believe that this is the case for most products. But Jake, what about word of mouth and referral? These are valuable concepts, and part of any successful product. But the initial marketing starts the flywheel, it lets you improve the product to GET TO word of mouth and referral.

I write code and sometimes stories. jakeacasey.com

you can sell stuff that doesn't exist and people will gladly wait for it

𝚆𝙾𝚁𝙺𝙸𝙽𝙶 𝙾𝙽: @vision 👁️ ✦  ensdata.net ✦ pugson.net/rfe ✦ 𝙿𝚄𝙶.𝙴𝚃𝙷 ✦ 𝙿𝚁𝙴𝚅: @rainbow 🌈 

This is actually a great argument for this idea and the dependent actions part. You can complete the step (receiving money) before the step (providing value) even exists.