while i have not built a successful startup before, i reckon a key factor in finding success with your startup is to find a way to stay genuinely excited about it, most of the time, over a long period of time

this is why building a purpose-driven startup tends to be easier than, for example, building something more mercenary for the "purpose" of making money, which often does not work

novelty is exciting and so it is hard to stay excited about something consistently for a long period of time because the novelty wears off

but i don't think you can operate from a place of obligation and find great success

you've got to want to do the work, not have to do the work

and if you want to do the work, it won't feel like work

just one more thing to crush

gm