Welcome to @jacob, cofounder of @zora!

He's kindly agreed to do an AMA—starts in 20 minutes.

Reply with your questions!

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

design has always played a big role in how zora has been presented to the world.

I would loosely characterize it as more edgy than most crypto products, with a clearly defined vibe that reminds me of post-internet art (cory arcangel, constant dullaart, petra cortright, DIS, hito steyerl, jon rafman, many others) as well as the history of video art and documentary filmmakers like adam curtis.

I guess what I’m saying is that I see these references in subtle ways that suggest to me that the people behind this protocol/app are culturally informed.

why are aesthetics (or dare I use the word “taste”) important to the zora vision?

Farcaster-native research: https://paragraph.xyz/@matthewb | prev. Juicebox, Nouns, RAW DAO | casting about coffee, hi-fi, and other rabbit holes

i think when you are building something you have some responsibility to make it as beautiful (at least to yourself) as possible.

I also personally just find a lot of joy and energy expressing through pixels, words and images.

Zora is my life's work and bringing my aesthetic preferences to it is part of the joy of it.