Founders

There are 3 business models for apps.

1. Free with ads
2. Subscription
3. Transaction fee

The common thread for all three models is the user—a person, business or AI—has money to spend. 

That’s obvious for 2 and 3 since the model involves spending money directly with the app.

But for 1, if your user base doesn’t have money to spend, the ability to monetize via ads will be low.

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

not saying this would tell you whether to choose 2/3, but i'd take a deep dive into Acquired's episode on Costco. interesting piece of their business model is that they have substantial parts of their revenue come from both subscription AND product sale throughput.

what that looks like in software.. idk, but i think it balances the monetization points of the protocol and the hub. protocol would be longer-term view, but can be substantial and stable with a thriving ecosystem built on the social protocol. hub i'd expect you'd be able to find monetization earlier on with 2/3