In my experience*, ~20 years ago campaigning negatively AGAINST the opponents instead of positively FOR your agenda was perceived as cringe.

Today, it's cringe to be a passionate Trump supporter or a passionate Harris supporter. Being a passionate anti-Harris or anti-Trump person is a lot more acceptable. At the end of the day, who wants to be strongly associated with two unqualified warhawks (even if one is slightly better than the other)?

The "lesser of two evils" logic isn't just bad for policies. It's also bad for discourse and even how you position yourself in society.

*: Most parts of it outside the US

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Dad, data scientist, blockchain native artist.

Power consolidation=evil.

I always has perceived US politics is more like fighting the opponent (by all means) more than defending agenda, found an increment of these strategies in europe last 10 years, probably inspired by the US, but not an expert on US politics..

probably, it works because most people does not have a great background in politics and hate is an easy trigger.. 

i think we are going to vote for a fascism dictatorship soon..

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yeah, here is very easy to spend the day talking about how bad the other big party is cof they have tons of corruption cases.. and people thinking that it is a normal behaviour does not help..

Yeah hatred politics is on the rise everywhere, you're right that it's an easier target but I also think politicians got more corrupt over time.