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Haier (she) 🎩
@haier
Mahou San Miguel’s launched the "Interrail" campaign offering beer lovers in Madrid a digital passport to collect POAPs at 20 different bars. A collaboration that shows how traditional brands can remain relevant by leveraging new technologies and digital experiences that complement their brand identity. Details of the campaign: ▶️ Running for two months 🍻 The campaign is a gamified experience to collect badges and rewards 👍 It encourage responsible drinking capping participation to three bars per day
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isabel.eth
@iz
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