Web3Marketing

Mahou San Miguel’s launched the "Interrail" campaign offering beer lovers in Madrid a digital passport to collect POAPs at 20 different bars.
A collaboration that shows how traditional brands can remain relevant by leveraging new technologies and digital experiences that complement their brand identity.

Details of the campaign:
▶️ Running for two months
🍻 The campaign is a gamified experience to collect badges and rewards 
👍 It encourage responsible drinking capping participation to three bars per day

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

Community Operations Lead at poap.xyz / NounsDAO Gardener #19

As if you needed another reason to visit Madrid! Lovely.

It was great to come across your linkedin post! Well done!