Varun Srinivasan
@v
A few counter intuitive things we've learned building FC: 1. Make people sign up on mobile Push notifications and little red dots on the home screen are the lifeblood of social apps. Most users who sign up on web will simply forget to come back.
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Varun Srinivasan
@v
2. Make your homepage a signup screen, not a feed preview. Generic feeds are not compelling. You need some onboarding before you can show an interesting feed that makes people stick around. Every social network's home page is a simple sign up screen with no preview for this reason.
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Varun Srinivasan
@v
3. Don't be afraid of longer onboarding if it leads to better retention. When a user commits to signing up they're much more likely to complete onboarding steps. As much as people complain about adding pfp's only 0.1% of people churn in the Warpcast flow on that screen. It makes a huge difference to the rest of the network when new profiles have some profile picture that's not algo generated.
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Varun Srinivasan
@v
4. Following feeds are bad Everyone thinks they want a following feed. But even the people who ask for it churn faster when they get it. Following feeds get progressively worse as you follow more people. People used to complain that "the algo" didn't show them their friends. This was surprising because at that time we didn't have an algo. It turned out they always followed a few people who casted 50 times a day and just drowned out everyone else.
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Melissa Burr 🍓
@burrrrrberry
People don't curate their following as hard as they should. You spend hours of your day on this app. Zero of those hours should be spent being irritated by someone YOU follow 💀 but people get annoyed, engage something that makes them angry... instead of simply unfollowing the source of the irritant. I regularly unfollow people for a myriad of reasons but namely: I want to have a nice experience on here. Please keep the following tab. I work hard to see the content I want to see 🫡
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Isquaremedia🎩
@isquaremedia
So you prefer to unfollow the source of an irritating content rather than complaining that's decisive good morning
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