How to build brand energy? 
an excellent deep dive into marketing strategy behind BRAT. You might not know Charlie XCX, but you've seen this dirty green colour. 

my notes: 
> "Authenticators" as a URL/IRL driving force of trends. They command both online and offline spaces. Most importantly, people need to feel that your product and brand is real.
> practice what you preach (show up where your audience is) 
> memes as a distribution (url memes generator, irl locations for media content) 
> world-building (product -> lifestyle, mindset)

Go-to instruction to my culture-coin builders and lifestyle appreciators: 
https://andjelicaaa.substack.com/p/how-to-build-brand-energy

maxxing on /morpho 🦋 | pursuing a higher self w /higher-athletics | consistently curious