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Iqbal Ameer
@iqbalaaameer
What’s a meaningful perk to a fan? It was easy to tell at our most recent It’s The Ship in South Korea. Witnessing the results of a @allaccessio perk at the event. https://youtu.be/i4CkVu45CC8?si=eG7XzPvul0khMdx5 (1/6)
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Iqbal Ameer
@iqbalaaameer
The whole point of All Access is to give fans unique experiences and to get them to engage on a deeper level with the events and the performers. These artists and events mean a lot to the fans, so creating a platform that enhances their experience is motivating. (2/6)
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Iqbal Ameer
@iqbalaaameer
At this year's It's The Ship we had a fan interviewing the artists. Yes, that’s right. They were in charge of interviewing the performers for content. Why was this a good idea? Because it means a lot to the fan who won this perk. (3/6)
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Iqbal Ameer
@iqbalaaameer
It was their one shot to chat to all the people they admire, to ask them interesting questions, to find out everything they want to know. They obviously did an amazing job because the incentives were aligned. (4/6)
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Iqbal Ameer
@iqbalaaameer
It’s very different when it’s someone’s job and when it’s an experience. They’ll never forget this experience and we want to create many more like it. Having the infrastructure in place makes creating experiences like these easy. (5/6)
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