A place to discuss electronic music on Farcaster.

Electronic

Most marketers will tell you that there are 2-5% 'superfans' who will spend and engage the most will drive the majority of your revenues and that you should continue to 'squeeze' more out of these fans.  

I'm afraid that's not right.

I share my 10-year journey in live entertainment & as an entrepreneur, and why I believe that #web3 will reshape the experience economy of the future.

You reward them and make them advocates.

They will scream and shout from the highest hill on the next show you do.

@allaccessio rethinks fan engagement.

We prioritise loyalty and advocacy, through gamification.

I believe the conversation around fandom is already shifting.

And live entertainment is next.

Don't be left behind.

No one wants to be sold more things.

Fans should be rewarded for their loyalty, not exploited.

We should be asking: "How can we provide better fan experiences for our true fans?"

Why ask them to pay for better tickets -> we should be giving them the BEST perks.