As I continue to preach community & feedback loops for festivals and the importance of this, many concert and festival promoters ask me how to cultivate and grow their platform.

(1/5)

I share my 10-year journey in live entertainment & as an entrepreneur, and why I believe that #web3 will reshape the experience economy of the future.

It’s being there to celebrate your goals with your members, and even mourn when things don't work out.

Community is a feeling, a vibe you get with like-minded people.

It’s knowing you have people you can count on and trust.

It’s also being there for others when they need you.

(3/5)

Communities are not about 'scaling'.

It's about reaching out to real people who are real fans of your brand, and this takes time.

It takes many 1:1 relationships.

(4/5)

But the moment you start to get it right, you'll see the light at the end and you'll know deep in your heart that this pillar becomes your spine for your movement!

(5/5)

Here's a quick reminder:

Community isn’t a platform.

It isn’t the events you do.

It isn’t the merch you give out.

It’s so much more.

It’s the relationships.

(2/5)