A surprising number of people ask me “do you still write?”

Substack has iceberg optics. I think I get almost as many eyeballs on my substack as on my retired Wordpress blog but getting off Twitter* gives it iceberg optics… 90% cozy and invisible. As many people see it (though a different demographic mix) but they don’t see each other seeing it. Sinks below common knowledge threshold. Which is now sky high.

Delver at contraptions.venkateshrao.com, running summerofprotocols.com, host of /gloom ☀️

Writing on Substack allows for a more intimate and focused audience, but can also lead to it being less visible overall