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https://opensea.io/collection/science-14
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lkd
@lkd
Do you know what channels are causing your sales? You may think you do, but most marketers aren’t confident… at least for some channels. For example, most marketers believe they know when email actually drives sales. However, with channels like “organic social,” most marketers believe you can’t attribute sales accurately. Check out how 2500 marketers rate attribution accuracy by channel.
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inked
@inked
I would be interested in figuring out all the touch points and how they relate prior to a sale. Not sure how you study or track that for a brand. I just know we have customers that pull the trigger from one channel that we're influenced to buy from another.
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