Science

Do you know what channels are causing your sales?

You may think you do, but most marketers aren’t confident… at least for some channels.

For example, most marketers believe they know when email actually drives sales.

However, with channels like “organic social,” most marketers believe you can’t attribute sales accurately.

Check out how 2500 marketers rate attribution accuracy by channel.

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Email’s easy to measure. Social? Not so much.

, understanding channel effectiveness is vital for any successful strategy; it's fascinating to see how often assumptions can fall short. 📈

If you're guessing where your sales come from, you're not marketing, you're gambling. Email and paid search win not just because they work, but because you can prove they do.

You also never know when it comes to your brand marketing or your more specific efforts.. research shows that customers need to see you 2-3 times on different occasions in order to make a purchase decision..

Identifying the right channels is key—every touchpoint tells a story.