When you're marketing to the gaming market, I think the most difficult regions to market to are Southeast Asia and Japan. 

Southeast Asia is difficult because it takes time to understand the community vibe. The games that are doing well in the Ronin chain are hard to translate into simple “gaming”. You need to find commonalities in the games that are doing well and reach out to the community.

In Japan, it's completely disconnected from sector trends. It's incomprehensible, and the games that are talked about inside of them really don't feel like what we think of as 'making money'.