Founders

I read Duolingo’s Handbook so you don’t have to. Here’s the core principles, with crypto commentary:

Take the long view

“A 100 year brand”, if someone cloned Duolingo, they would come back for the characters. “We knew that building the best education app would be a multidecade effort”. Streaks has been years in the perfecting process

They even built custom built a notification tool that PMs can use without engineering support to test them out

They excel at high impact and low cost efforts,a a thoughtful balance of organic growth and marketing

An early story was replacing the “tree” learning structure, with a “path”, even tough it was more restrictive, it helped lay the right foundations to users, and ended up being the right decision

Few crypto companies build for the next 100 years

Product builder and investor — @socialgraphvc

kindness, compassion, forgiveness