Best way to study how light will affect your space is still a physical model. Digital models can be technically accurate, but it’s too tempting to “fake” it for what they lack in atmosphere.

architect // if you're building consumer or b2b products in the design or construction space, let's chat!

Working on /grey — designer, writer, /fashion, co-founder

Have yet to think of digital design within context of lighting like I have physical design. 

Great call out! What do you think is the best window between physical and digital modeling?