I kept wondering why LV was so prominently featured at F1 races this year until I remembered they’re part of the LVMH house along with Tag Heuer, new lead sponsor this year.

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https://m.youtube.com/watch?v=kyVAeWa2ruU&t=241s

yeah, i get that. but i thought the sponsor was only tag heuer. starting to think it's lvmh instead.

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It is LVMH. Even the champagne on the podium is now Moet. At least it was in Melbourne. It is better for spraying around than for drinking, so it's a good choice.