HIGHER MARKET

@highermarket

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Wrote up some thoughts on the @highermarket creative framework. Higher Market needed more than just a logo -- it needed a creative system. In this piece, I break down the structured yet flexible framework that defines the brand’s visual identity, tone, and design philosophy. A blueprint for consistency, without limiting creativity. https://paragraph.xyz/@highermarket/creative-framework

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community feedback...

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From the Market to the World https://zora.co/collect/base:0x83dcda4a04ac34a45e06655fcb6506aa34c4f724/1?referrer=0xa866124a6935788673473F75a9757fDaEaFC6df7

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From the Market to the World https://zora.co/collect/base:0x83dcda4a04ac34a45e06655fcb6506aa34c4f724/1?referrer=0xa866124a6935788673473F75a9757fDaEaFC6df7

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Higher isn’t something you follow -- it’s something you shape. @highermarket is my contribution to that vision. A brand within a brand, shaped by intention, strategy, and community. Here’s how it's being assembled: https://paragraph.xyz/@highermarket/a-brand-within-a-brand

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Higher Market: The Journey So Far Before we launch Season 1 next week, I’m sharing the story behind Higher Market -- why I built it, what we’ve learned from Season 0, and how we’re growing from here. https://paragraph.xyz/@highermarket/the-market-is-always-open

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Today, I'm sharing the "Literal" side of our Creative Direction -- the spaces where makers make, where communities connect, and where creativity happens. I want to figure out how to tell the maker story, and the literal spaces where they make are a unique perspective to try and capture. I've had and worked in great maker spaces over the years, and they are magical spaces where you can *feel* the creativity just by being surrounded by those walls. That said, the "literal" theme isn't just about workshops and studios -- it's also your favorite corner store, the local bodega, or the basement shop filled with stuff -- those cozy spaces where you can feel community, creativity, and connection. These spaces are where ideas become real, and people gather, exchange, and build. In our coming Season 1 relaunch/rebrand, you'll see these vibes baked into the entire Higher Market experience. The Market reopens on 2/25/25.

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🧩 BTS Creative Direction: Abstract Thinking The abstract is about feeling -- It’s the unseen, the in-between -- the vibes you can’t fully explain but can’t forget. This side of our creative direction taps into that energy, using unexpected compositions, layered visuals, and digital touches that reflect the Market's organized chaos. Expect to see this energy throughout Season 1, adding texture, grit, and a bit of mystery to the Market's aesthetics.

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Exploring the Abstract The abstract is about going beyond what’s expected -- and sometimes, it’s about getting lost in the experiment. These two renderings came from a creative exercise where I asked: What could Higher Market feel like if it lived between reality and imagination? Neon-soaked corners. Endless aisles. Buzzing signs. Movement everywhere. The chaos and the community. This isn’t the market -- but it’s a feeling of it. In Season 1, you’ll see hints of this vibe woven into our identity -- Because Higher Market isn’t just a place, it’s an energy.

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Which print you wana see on higher market ? https://x.com/0xdurqa/status/1891588463733936483

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Colorful & Bold: Collection Tags During Season 0, we experimented -- a lot. Collections were fun, but consistency was... let's just say loose. With Season 1, we’re aiming higher and for a more cohesive vibe while keeping that Market energy intact. Enter these collection tags: inspired by deli counters and ticketed queues, each tag signals a different collection type. Whether it’s a core Higher Standards Collection, a Limited Release, or a Seasonal drop, these slips will help you know what’s what at a glance.

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Colorful & Bold: Design Foundations Markets have a language of their own: bright stickers, handwritten price tags, and vibrant signage that grabs your attention. These elements aren't just inspiration -- they’re intended to be part of Higher Market's future creative DNA. From product pages to packaging, social posts to seasonal drops, you’ll see these familiar design cues woven throughout everything we do. The Market reopens on 2/25/25.

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🌈 Colorful & Bold: Market Energy Markets aren’t beige -- they’re bursting with life, texture, and color. This moodboard from our Creative Framework pulls from corner stores, subway scenes, and everyday environments that feel unmistakably *real* These colorful, layered visuals will influence our collections and communications -- bringing a sense of movement, warmth, and curiosity. What colors spark your imagination here?

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Here’s Black & White in action. This is a teaser from a 'commercial' we did that follows a Maker through their day -- waking up, getting to work, and sending their creation out into the world. Black & White works here because it strips away the noise. No distractions, no gimmicks -- just the focus, craft, and dedication it takes to bring something new to life. The Market reopens 2/25/25.

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The Market is Always Open—Even Behind the Scenes. Over the next few days, I’ll share some behind-the-scenes thinking from the Higher Market rebrand & relaunch (2/25/25). I’ve spent a lot of time refining the brand and creative framework—moving beyond the creative chaos of Season 0 toward something more consistent and recognizable. When defining the creative direction, I kept coming back to the energy of real-world markets—places that are vibrant, textured, and full of personality. We landed on five core categories to guide that: 🖤 Black & White – timeless, high-contrast, and grounded in tradition 🌈 Colorful & Bold – playful, layered, and vibrant 📸 Literal – process shots and product details that tell the maker’s story 🎨 Abstract – digital textures and patterns reflecting the future 🍂 Seasonal – visuals inspired by the changing moods of the year I’ll start by sharing a few Black & White examples -- more soon ↑

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gm party people! a busy two weeks ahead to get to the /higher-market 'relaunch' on the 25th. one of the biggest creative undertakings I've ever attempted. excited to start sharing what i've been cooking up for the last few months with more folks very very soon...

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that's a wrap on season 0. if you picked up some items from the genesis collection, thank you. more updates to come -- brand new everything coming on the 25th. higher.

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as always, appreciate the support big dog!

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