I feel like no one is really talking about the potential that e-commerce on the blockchain has. It’s almost completely unexplored. 

Any thoughts on why this is?

Both public and private sector commerce should be tapped into.

I remember Origin Protocol was trying to build Shopify on-chain which made me very bullish (the team was sick too). But then they pivoted to DeFi stuff 🥱

I think a mix of DeFi + e-commerce would be super cool. Idk about Shopify as is but some type of version of it would be cool.