"One metric I've never seen in a crypto pitch is CAC"

"Some crypto protocols have a payback period of 18 months. In a consumer business that's death"

"Half of all marketing dollars will go through channels that don't exist today"

Some great points in this talk from @tomasz https://www.youtube.com/watch?v=ixpUHiP014M

Director, @baseAds. Founder 
@spindl (acq. @coinbase). Wrote bestseller 'Chaos Monkeys'. 

My FID is lower than all but 52 of you.

Paging @antonio to tell you about Spindl https://www.spindl.xyz/

You can’t spend at scale on crypto/web3 ads on Google or FB… even if you’re compliant, you will get banned eventually. 

Yet somehow I see crypto scam ads all the time 🤷