Spotify just announced a beta feature called AI Playlist, an early case study for what I like to call “proactive recommendations”. This feature allows users to create personalized playlists through simple prompts, putting Spotify’s extensive taste graph at their fingertips.

I've explored this new capability and other AI-enabled product patterns in my latest post. It provides a roadmap for product teams looking for ways to harness AI to solve their user problems.

I've explored this new capability and other AI-enabled product patterns in my latest post. It provides a roadmap for product teams looking for ways to harness AI to solve their user problems. 

https://heynate.me/the-foodies-guide-to-crafting-ai-driven-products/

Why does this matter? Proactive recommendations represent a shift in how we interact with technology. Recommendations are a massive part of the digital content landscape, but AI enables us to finally let users drive their journey.