“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.”

Absolutely, design is a crucial aspect that should be integrated from the very start of any project. It's not just a final touch but a fundamental part of the entire process. Design thinking and implementation should be considered right from the beginning to ensure a cohesive and well-executed outcome.