Web3Marketing

The recent “death” of Duo the Owl had the internet in chaos but it also led me to come across their handbook (link in comments).

And here are some lessons crypto projects can take from their growth strategy. 👇

🔥 Create habits, not just hype.
Duolingo keeps users coming back daily. Crypto needs to build experiences people want to return to, beyond just speculation.

👀 Show, don’t tell.
Great products don’t need instructions they should be intuitive. If users need a manual, you’re losing them.

📊 Experiment constantly.
Duolingo runs hundreds of tests weekly. Crypto projects need fewer whitepapers and more real-time user feedback.

🦉 Build a brand, not just a product.
Duolingo created a character-driven world. Crypto projects that master storytelling build stronger communities.

⚡ Jump on cultural moments.
Duolingo doesn’t just market it participates in culture. The best Web3 brands don’t just announce they engage.

I’m a writer and an editor. I love art, literature, music, and to drink good coffee. I practice Ashtanga yoga. I’m here to connect and learn. 

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

@camilags i know you arr a big Duolingo fan! What do you think about the owl’s death?!☠️

What do you mean? They are not using the owl anymore? 😱